Ask, Measure, Learn

Ask, Measure, Learn
Using Social Media Analytics to Understand and Influence Customer Behavior
Autor: Lutz Finge, Soumitra Dutta

Sinopse – Ask, Measure, Learn – Using Social Media Analytics to Understand and Influence Customer Behavior – Lutz Finge,Soumitra Dutta

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

Ask, Measure, Learn – Using Social Media Analytics to Understand and Influence Customer Behavior – Lutz Finge,Soumitra Dutta

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